Two Dutch girls with a passion for handbags and a love for Kenya founded the Sawa Bags company. "Sawa” is Swahili for equality, something that the company feels very committed to. Their fair-trade bags are designed in the Netherlands, but made in Kenya.
While the outside of the bags is in leather, the interior is made out of kitenge (a colourful East-African fabric, similar to a sarong, often worn by women as a headscarf or as a baby sling).
I drew inspiration from warrior paint and geometric African designs. The letters of the logo are all equal in size and form a nicely balanced square. The playful continuing line of the second ‘a’ is a nod to the shape of a lion’s tale. Not only is the lion a national symbol of the Netherlands, but it’s a symbol of strength and protection in Kenya as well.