For automotive brand Peugeot we've pitched the idea of adding the only missing 'mean of transportation' to their lines of cars, bikes and scooters: shoes! Made entirely from used car parts the concept for the 'Renaissance' (French for Rebirth) sneaker was born.
The branding is inspired by the retro styled Peugeot e-legend 504 concept car. The sneaker model shown below is a fictive prototype based on the design of the Clarks Trigenic Flex.
The Peugeot Footwear logo is created from the original Peugeot wordmark